The Opus Group manages and produces the prestigious Annual Incentive Invitational for the Incentive Research Foundation (IRF).

The Incentive Research Foundation, a not for profit organization, which funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance.  This is the foremost organization putting out research on motivation, performance improvement, incentives. Now more than ever, this research is critical to the future use of incentives, motivational meetings, and incentive travel. More information on the organization and its important work can be found at www.TheIRF.org.

The Annual Incentive Invitational represents IRF's most important annual fundraising activity for research that advances the science of motivation and incentives. Each year The IRF provides educational roundtable sessions that highlight The IRF research to focus on industry insights, trends, and the business of incentives. Participants at the sessions learn of the results of The IRF research and, through roundtable discussions, have the opportunity to relate the research to their own experiences and practices. The takeaways from these sessions are invaluable in working in todays business environment.

Utilizing all the elements that make incentive travel an effective motivation tool, The Annual Incentive Invitational brings together end-users plus partner suppliers at an incentive destination for a four-day weekend of business networking, educational sessions addressing the current economics and industry trends, and destination lifestyle experiences. The event fosters new relationships and solidifies existing business contacts.

Once a year an annual tradition providing a first-class environment to reinforce business relationships and ensuring needed research on incentive and motivational issues is brought to the industry.

For more information on the Annual Incentive Invitational, click onto the event website here.